Growing Enrollment Without Growing Your Budget

In our current climate, childcare organizations are faced with low enrollment and reduced marketing resources. So when parents return to work and care is once again in demand, how do you grow enrollment without growing your marketing budget?

Way 1: Market better.

How many prospects did you get from the last print ad or postcard that you mailed out? Your website? What about Facebook and email promotions?

If you're getting 60 inquiries a month, and you could just improve your marketing by a measly 10% you'd get 66 inquiries each month.

How do you improve your marketing by 10%? By tracking your marketing and lead generation metrics. That which gets measured gets improved.

Way 2: Convert better.

Increase your closing percentage. Decrease your response time for new inquiries. Ensure follow up is consistent and persistent. Ensure back and forth communication can take place via email and text.

If you're enrolling 40 out of every 60 inquiries - increase that by just 10%, and now you're closing 46 out of 60 inquiries.

Way 3: Retain More

If on average you retain just 1 more enrollment per week…assuming that the average enrollment pays you $300/week…that means an extra $1,200 per month from just 1 enrollment.